Designed for established businesses, funded startups, and brands ready to scale.
What’s Included
| Deliverable | Description |
|---|---|
| Full Brand Strategy Document | Comprehensive positioning, audience insights, tone of voice, and narrative framework — the strategic foundation for everything that follows |
| Logo Suite | Primary logo, secondary mark, submark, and favicon — delivered in PNG, JPG, and print-ready PDF formats |
| Strategic Color Palette | 8-10 colors with usage rules, hierarchy, and application guidance |
| Typography System | 3-4 typefaces with detailed hierarchy, sizing, and spacing rules for every application |
| Custom Iconography Set | 10-15 custom icons designed specifically for your brand — delivered as vector files + Canva elements |
| Social Media Template Kit | 10-15 editable Canva templates for posts, stories, and highlights — consistent, on-brand content, instantly |
| Comprehensive Brand Guidelines Deck | 25-page PDF document with complete rules for logo usage, color, typography, imagery, voice, and applications |
| Canva Brand Hub | A shared, organized folder with fully editable Canva templates — your team can create new assets anytime |
| Revision Rounds | 3 rounds of thoughtful revisions to refine every detail |
What You Receive
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Professional-grade files: PNG, JPG, and print-ready PDF exports — the same formats used by designers worldwide
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Editable Canva templates: An added benefit — full access to customize, adapt, and create new assets yourself
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Custom iconography: Unique visuals designed exclusively for your brand
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Strategic foundation: A comprehensive brand strategy that guides all future marketing decisions
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Organized delivery: Everything packaged clearly for easy access, sharing, and implementation
Ideal For
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Established businesses ready to refresh or reposition
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Funded startups preparing to scale
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Brands needing comprehensive strategy + visual identity
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Organizations with marketing teams who will use the brand daily
What’s Not Included
To ensure clarity and set expectations:
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Custom illustrations beyond the iconography set (available as an add-on)
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Website design or development (available as a separate service)
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Copywriting beyond brand messaging (available as an add-on)
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Trademark registration (we provide files; you handle filing)
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Ongoing design support beyond the project (available as a retainer)
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